Blog · Our 8-step logo design process · The steps we take when designing an awesome logo

Every designer has their own process when designing a logo, and it can even vary from project to project. Here’s a rough idea of the process we’ll generally go through.

1. We start by getting your requirements. This is usually done by sitting down and talking to you, sending you a standard questionnaire to fill in, or a combination of those.
   
   We’ll ask you information about your organisation or project, as well as information about your brand and your logo requirements.
2. Having researched your requirements we’ll sit down and start sketching. Many designers believe that you should always start any design on paper - we tend to agree. So we start with some very rough sketches and brainstorm layouts, wording, and imagery for your logo.
   
   Most of this isn’t seen by the client - instead we chew the ideas over and pick the ones we think will work well, and carry those to the next step.
3. We continue by making our scribbly sketches into neater and shinier digital files. It’s also worth noting that for most of the logo design process we’ll actually be working in black and white - that means we’re not producing every potential logo in every colour of the rainbow!
4. Now it’s the client’s turn - we show the customer 1 to 4, sometimes more, of the most suitable logo concepts.
5. We then take into account the client’s preferences and feedack and work it into the logo design. Once tweaked we’ll converse with the client again - and continue to tweak if necessary.
6.  Once we’ve tweaked to perfection, and the client is happy with and has chosen one concept - we’ll take that and apply any finishing  touches.
7. Now’s the time for colour - we’ll develop a number of colour variations - and consult with the client to choose the best one - again consulting with the client, and tweaking until they’re happy.
8. Great! The logo design is ready to go! We provide the client with the final lovely logo design in a number of file formats and sizes ready for them to use as they wish.

 That’s our logo design process in a nutshell. As I said, sometimes we’ll take diversions from the normal process, and it’s just the way we do it. The process can often change, for example, if we’re considering your whole brand, rather than just focusing on the logo.

We offer a professional logo design service to clients big and small - if we can help you have an awesome logo that reflects you and your brand just let us know.

Ben J Walker · 16^th July 2010

Ben founded Resound Design back in 2006 after completing a Computing degree. He now spends his time designing websites, coding web apps, and drinking tea.

What do you think?