Blog · Goodbye websites, hello web strategy · Do you have just a website? Or a full web strategy? Find out more...
It's no surprise that the web and the way we use it is always changing.
How the web has changed
The web isn't new any more, it's been around a while, and it's boomed. Your website is now just one website out of hundreds of millions. How can you stand out from the crowd? A website alone may not be enough.
It's social. The web is no longer a one way street of users looking at your information. Social networks and social bookmarking sites (like Facebook, Twitter, Delicious, Digg, LinkedIn, and so many more) are changing the way the web works.
This presents us with a fantastic opportunity to converse, build relationships, and listen to web users, as well as an opportunity to reach people where they're at.
What that means
A website alone just won't cut it anymore. We need to start thinking about the bigger picture, and how it all fits together.
Consider your presence on the web, not just your website, but your presence across the whole of the web. Think about it, and sketch it out.
How does it look for you? How could it look? Are there opportunities you're missing. Everyone's strategy doodle will be different, and should be different.
It's amazing how your much of your web presence actually goes on outside your website. A website should not stand alone, it should support the strategy as a whole, acting as a hub. In the ever changing world of the web and social media, your website should be the constant core that ties it all together.
How the web might change
It's anyone's guess as to how the web could change in years to come, but there are a few things to keep an eye on - the mobile web, location-based services, development of the social web, and touch screen computing. Try your best to keep a finger on the pulse of the web.
Watch how your web strategy unfolds - what works for you? What doesn't? Don't be afraid to drop something that's not working, and be sure to focus on the bits that do. Keep your web strategy fresh.
Ben J Walker · 9th February 2010
Ben founded Resound Design back in 2006 after completing a Computing degree. He now spends his time designing websites, coding web apps, and drinking tea.
What do you think?